Strategy, Brand, Acquisition
I was hired into Vaultus, while at Akamai Technologies. I came in as a Director of Marketing and I was on the executive team with the CEO and a shadow VC. My job was to rebrand them, first of all.
My budget was small. There was talk of a recession. This was a mobile middleware technology so they were at risk. The mobile wave was supposed to hit and this pending recession could stop that wave. It was a concern. They had just closed Etrade Mobile Pro and the baby Ad was launched and though it was an exciting time, a recession loomed. The question was, could people pay for extending applications when budgets were tightening up.
This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality.
Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged.
Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.