I first took on a small project which was supporting an event, in LA, with Squarespace. I hired a woman who had previously worked for me to help and I specifically design directed how I wanted it to look. I sent images and described the screens I wanted. We also sorted data and uploaded that into the Squarespace application for Boots. I was paid $1,000 and I gave all of the money to the girl I hired. Because, Boots was client 1, for a new agency I was setting up, with a group, in Boston.
After this, I emailed the Director at Boots, when I came across interesting marketing technologies. I brought the CEO of Branderati into their office to pitch his influencer technology.
A second project, with Boots, was a video ad, for a publication. The Ad was falling crystals. I came up with the concept. I engaged a video person to do the final edit and they sent the final in the wrong size so it could not be uploaded. It was as if the devil hired them to do that. I don't know.
At this point, I was talking to people, in Boston, about setting up Market Assist. A physical location, in Boston. I was to do business development, in NYC and I was the founder. We were to hire a talented CEO to run it and a board member friend of mine was also involved. He has influence, in Boston, and he could also generate business and trust.