I was hired at Convert Media to help with marketing. I specked out a new website in one day.  I was in a rush as I was moving out to San Francisco where I met with Indiegogo, Fuze Networks, and others about work.  I drew it out, for them, on a whiteboard. I also introduced them to my network for lead generation and thought leadership content.

I was warned about a Yarden Tadmor before I took the project. When I started he joked that I should only call into the office, from bed, with a raspy voice. I was insulted but busy and just wanted to complete the project. So, I ignored it. He had me sit in an office where he told me he is looking for a Shicksa? and how he wanted to have children. He could not make decisions and it was very confusing for those around him. One sales person quit and said he just couldn't handle his personality. 


Believe it or not, my speed caused issues. Because Yarden competes, but wants to arrive at 10am and leave at 5pm. So, I irritated him. I just got the work done, fast.  I told him I was working on a start up called "Cut Kicks", also,  which was to broker tracks from bands to large agencies. This man ,Yarden, threw out our project for Convert Media, a beautiful website. That is just a mock up, on the left.  After approving it, weekly. It was perfectly branded. He was then fired and set up a company, live kicks, using part of the name I mentioned. Yoav, the CEO, said it was almost impossible to get him out of the company. 

The CEO Yoav ,called me drunk with Yarden and they were passing the phone back and forth. The project ended, Yoav told me he fired Yarden and it was a nightmare getting him out. Later on, a woman called me. She said, her boyfriend, Yarden, was tracking her phone and also mine and he sat in the evenings with other Israelis talking about where I had been in a day, looking at a dashboard  for some spyware. She said, she wanted to leave him but wanted to know who I was first. She said, all her credit cards went into fraud when dating him and he put the date rape drug in her drink at his apartment. She said, he was dangerous and up andown with mood swings. I told her to tell her family before breaking up with him and I told her I don't know why he tracks me with military software on my phone. 

I had met a british woman who I later found out sold drugs. To my surprise. She had told me she owned Global Point, a Russian Marketing Agency, in NYC. It was a lie. Yarden asked to buy drugs from her.  That was our last interaction. 


I rented at Stonehenge Properties, for a time, in NYC. I also lived at 37 Wallstreet, another luxury building, in NYC.  While at Stonehenge Properties, I met a man who said he used to be at Sun Microsystems and he couldn't get work. It is not always easy to. I sat with him for hours to understand his value in corporate and we discussed his offering, as a start up. I named a business for him, "Rapid Sales Revenue".  I bought the domain.


I added a flow to his corporate offering. This took many hours. 


We developed messaging for a website. I put together Ad concepts for the website and suggestions on design, I sent him what the website should look like and I introduced him to a designer that was working with me, on another project, in India. I worked with them on some of this, ad concepts and formats, wireframe. I even found the article that he references in the homepage video and worked on script.. I introduced him to my network for business development and I suggested he work with the Chambers of Commerce in other countries to break clients into the USA. 

As the website and value proposition became very strong and beautifully visual, this man switched. His friend called me and put him on speaker telling lies about me to him. I disconnected. He was around town, going on dates with women, buying meals that cost more than he paid me. Showcasing his new company. It was what it was.