Organized Value, Leads, Visual ID
Madison Logic was one of my most enjoyable marketing projects . The environment was tough, degrading to women but I had a chance to use my previous experience, in Boston, to position them perfectly and quickly, from a marketing perspective. The CEO said his COO is given pretend jobs to do around the office. He said, "She pretends to be working and he laughed at her when she left the room". I knew then, I wanted to make this a quick project and to leave. I worked non-stop to achieve my objective and then I left.
A girl who I had hired said they were inappropriate to her on a boat, a party. I didn't know how to advise. I didn't go to the events and I was targeted for not going. Gossipers targeted the people who were not there. It was a strange environment because the CEO set the tone and mocked his own executives.
I first energized a young and seamlingely bored and a little rude marketing team and showed them that if they work hard and create freely, work will become enjoyable, part of life, in a good way. They went from clocking in and out to being high fived by sales and enjoying their work environment. I directed them well, holding the bigger picture and letting them expand within that.
VP of Products, at Madison Logic, at that time.
I had the pleasure of working with Oonagh at Madison Logic. I was the head of Product Management, while Oonagh lead the Marketing efforts there. She brought a wealth of marketing know-how to the company. She was unique in the sense that along with being an accomplished marketing exec, she was also very comfortable in the technology space. She likes to spend the time understanding the product first then goes full into the marketing efforts. She is well connected in the industry, also.
I wish her all the best,
Outsourced PR, I hired, at Madison Logic
Oonagh is an experienced marketer, creative, energetic and fun to work with.
Sales director then, VP of DAAS sales, at Meridirect, now
Oonagh is an extremely talented marketer, she is a workaholic and will go to great lengths to get the job done. She excels in both start-ups and enterprise environments. I have enjoyed working with her for the past few months and I highly recommend her.
I did alot of organization and synthesis to distill their messaging down to the correct position. When, messaging and value is presented correctly, to the right people, they buy the product. Sales went up. The CEO pretended the designer came up with the new visual identity. It was not like that. It took alot of vision and visualization before it was designed. I layered their messaging from Analyst to buyer, beautifully. The key was presenting their true value in a way that was linear and logical so the buyer knew who they were and then how to buy. Though the before was deleted off of "way back machine", their previous marketing did not achieve that.
Advise I gave to the CEO about the importance of the marketing funnel later became the company's entire value proposition and what they turned their product into. To give an example of the power of the lead generation, alone. A webinar I ran with an analyst connection of mine, Eric Wittlake, had 100 attendees, high quality leads and they closed as deals. Big companies, the correct buyers, at the right stage and deals closed.