Madison Logic was one of my most enjoyable marketing projects . Before accepting this job, I was offered one CMO job, in San Francisco, and two VP of Marketing role, in NYC. I took the Madison Logic job because I could see in the interview what needed to be done.


The environment was tough, degrading to women but I had a chance to use my previous experience, in Boston, to position them perfectly and quickly, from a marketing perspective. The CEO said his COO is given pretend jobs to do around the office. He said, "She pretends to be working and he laughed at her when she left the room". I knew then, I wanted to make this a quick project and to leave. I worked non-stop to achieve my objective and then I left. My schedule was to go to the gym at my apartment, on wallstreet, at 6.30 am, at the office by 8.20 am, worked until I could take a break to go home, at about 6 pm or 8 pm I got the train home, and then i worked to 10 pm, in the lounge/Mez level in my building. I did this all week. And, I worked at the weekends. 

A girl who I had hired said they were inappropriate to her on a boat, a party. She left crying and her boyfriend picked her up.  I didn't know how to advise. I didn't go to the events and I was targeted for not going.  Gossipers targeted the people who were not there. It was a strange environment because the CEO set the tone and mocked his own executives. They spoke about the CEO sleeping with the COO who he mocked. She wore skirts to the top of her thigh to work, with stillettos. I have never seen anything like this in my life. The top of her thigh, the length short shorts go to, with no tights, with Stillettos to the office? It was like she wanted his attention and he mocked her. Another Asian woman said she was having a relationship with him. She was a developer. And, his brother spoke of them both loving Asian women? Erik's wife is not Asian. And, they have four children. It was so strange. 

I first energized a young and bored team. They were a little rude and I showed them that if they work hard and create freely, work will become enjoyable. A part of life, in a good way.  They went from clocking in and out to being high fived by sales and enjoying their work environment. I directed them well, holding the bigger picture and letting them expand within that. 

I did alot of organization and synthesis to distill their messaging down to the correct position. When, messaging and value is presented correctly, to the right people, they  buy the product. Sales went up. The CEO pretended the designer came up with the new visual identity. It was not like that. It took alot of vision and visualization before it was designed. I layered their messaging from Analyst to buyer, beautifully. The key was presenting their true value in a way that was linear and logical so the buyer knew who they were and then how to buy.  Though the before was deleted off of "way back machine", their previous marketing did not achieve that. 

Advise I gave to the CEO about the importance of the marketing funnel later became the company's entire value proposition and what they turned their product into.  A webinar I  ran with an analyst connection of mine, Eric Wittlake, had 100 attendees, high quality leads and they closed as deals.  Big companies, the correct buyers, at the right stage and deals closed. 


Amrinder Singh

VP of Products

I had the pleasure of working with Oonagh at Madison Logic. I was the head of Product Management, while Oonagh lead the Marketing efforts there. She brought a wealth of marketing know-how to the company. She was unique in the sense that along with being an accomplished marketing exec, she was also very comfortable in the technology space. She likes to spend the time understanding the product first then goes full into the marketing efforts. She is well connected in the industry, also. 

I wish her all the best, 


Virginia JaEImson


PR contact who I hired

Sales Director at Madison Logic

Oonagh is an experienced marketer, creative, energetic and fun to work with. 

Oonagh is an extremely talented marketer, she is a workaholic and will go to great lengths to get the job done. She excels in both start-ups and enterprise environments. I have enjoyed working with her for the past few months and I highly recommend her.