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Received 100 Million in Seed

I attended conferences and built the support for that. I ran webinars and other lead generation working with a partner of mine from a previous company network. The result was the same, as always. People "trusted" the new consistent branding, understood the story and how and why to buy and sales went up. 

I left because I wanted to go to NYC or San Francisco. I was ready. I told them at the interview that I would stay, a year. That, it would take a year.  With my initial search, I had 4 job offers. Also, I left because I felt like my work ws not being represented accurately back to Xebia, so what was the point? I just transformed them so I had another "before" and "after" and I left.  They were misogynists and why should we deal with this? We can just not deal with it. This is my life experience.  

 

Before I moved to NYC, I wanted to take on one more quick project.  I took a VP of Marketing role with Xebialabs. They were an extension of Xebia with no branding, a splash website created by an engineer and they wanted to be introduced to the USA. 

The CEO had some English and I ghost wrote his quotes, etc. He didn't know the technology and deferred to others, for anything beyond the boiler pitch. It was off putting. I was just used to CEO who knew more than everyone. So, he was hired in to govern the project, but was not in the field. Either was I. Dev Ops was new to me, also. I got up to speed, quickly. I wrote a white paper, in the first few weeks. I described the story from  CIO to developer and plugged in data about how their product fit and it was received well. The idea is to show the "value", so people will buy it. That is why I was hired. To show the buyer of the technology, that they exist or why to choose it, in places that they look. Every eco-system is different people can rely on analysts or certain IT press cauldrons or communities. And, I developed a stretegy to match that eco-system. 

 

The CEO got mad, one day, because I didn't take him to the perfect restaurant, in Florida. I had arrived, an hour before, and there were none in proximity. It is not my job to book restaurants. I didn't know the area. He said it was below him and sent the food back. When, they went to lunch, they openly drank wine and mocked me for not joining in. We were just different. Americans don't drink, at lunch. It is just not their culture. I wouldn't even have a glass of wine, on a Sunday night, if I was working, the following week. Never during the week. Why put yourself at a cognitive disadvantage? There is no fun in that. One glass, on a Saturday, at 5pm so as not to harm my Sunday morning exercise. At a stretch. That was my lifestyle. 

 

There were a few others at the office. Two in sales and a VP of Products. One of the sales guys said "I suppose you got this job to find a husband". Meanwhile, I increased the value of the their company and the product, weekly, so he could actually start to close a deal. There were none until I arrived. How did I do that? I made them appear trust worthy. They were not well known and not trusted. My job was to give them the branding of the best in their market and theirs was to test and retest a product to match it.  

 

The VP of products showed up, sometimes. He was out sky diving and joining groups and enjoying his time in the USA. Taking 1/2 days on Monday and Friday. I was working all week and at the office at the weekends.  It was difficult to catch him. I worked non-stop. Totally different work ethics. Which is fine, if he didn't try to take the credit for my long hours. He was sort of all over the place. British/German man. It was like working with someone who was on vacation. 

I brought to them what I am good at, elegant branding and synthesis. I worked with them on brand story, messaging. I found an out-sourced designer, Heidi Rohr, and we worked to build a beautiful new website presence. As I said, I worked with them on offer development and wrote a white paper for them, in the first few weeks, showing the link from CIO, to developer and how Dev Ops was evolving and where they fit. I worked with them on diagrams and such to elevate the visual presence. 

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Patrick Rafter

Boston Area PR and Marketing

I am proud and pleased to write an endorsement for Oonagh O'Regan. I've known, interacted and worked with Oonagh for several years and can recommend her highly. Having worked with a broad range of technology marketing/sales managers over the past 25 + years, Oonagh stands out in the crowd in several very positive ways. Beyond her dogged work ethic, Oonagh is super efficient in getting things done, has a refreshingly creative approach to marketing tech products and services that is both creative and delivers bottom line results. She not only gets the tech industry, she has shown a combination of strategic and tactical strengths, Given all those attributes plus her charm, charisma, and 'can do' spirit, I'd enthusiastically welcome the opportunity to work with her again. 

Stuart Kenley

Managing Director, at Cachet 

Oonagh did a great job working with us at Cachet to assist us with opening new sales opportunities for the Xebialab's products in the UK. I would highly recommend her as an industrious, creative and skillful marketing manager for high tech software solutions. 

Martin Vleit

VP of Engineering

Oonagh took our company's brand, which was reasonably well established in Europe and took it to the next level expanding it here and building it up in the USA, virtually from scratch. She set up our marketing strategy from a high level, then followed through with execution. She is a pleasure to work with and got the results we needed. 

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